Once they put their product or services into the market, startups and marketers have only one thing in mind: “How do I get new customers?” The answer depends on how well they have done finding the best product-market fit. However, acquiring new customers is only the beginning of the business growth journey. Too often new customers get forgotten, wasting all that effort in acquiring them in the first place. How well you retain customers is actually the 'true' measure of produc