Managers and product innovators often tell me they have an idea that is disruptive. This first thing I say is: “you need to understand...

Once you have launched a new product or services into the market you only have only one thing in mind: “How do I get more customers?”...

63% of high-growth products fail to return the initial capital invested (Sahlman, HBS). This is a worrying statistic that many other...

Once they put their product or services into the market, startups and marketers have only one thing in mind: “How do I get new...